/* ─── Hero ─── */
.hero {
  min-height: 100vh;
  background: var(--ink);
  display: flex; align-items: center;
  position: relative; overflow: hidden;
  padding-top: var(--nav-height);
}

.hero::before {
  content: '';
  position: absolute; inset: 0;
  background:
    radial-gradient(ellipse at 20% 80%, rgba(244,243,240,0.03) 0%, transparent 50%),
    radial-gradient(ellipse at 80% 20%, rgba(244,243,240,0.04) 0%, transparent 50%);
  pointer-events: none;
}

/* fine dot grid */
.hero::after {
  content: '';
  position: absolute; inset: 0;
  background-image: radial-gradient(circle, rgba(244,243,240,0.08) 1px, transparent 1px);
  background-size: 36px 36px;
  pointer-events: none;
  mask-image: radial-gradient(ellipse at center, black 30%, transparent 75%);
  -webkit-mask-image: radial-gradient(ellipse at center, black 30%, transparent 75%);
}

.hero-content { position: relative; z-index: 2; padding: 80px 0; max-width: 780px; }

.hero-kicker {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: 0.72rem; font-weight: 500; letter-spacing: 0.12em; text-transform: uppercase;
  color: rgba(244,243,240,0.35); margin-bottom: 32px;
}
.hero-kicker::before {
  content: ''; display: block; width: 24px; height: 1px; background: rgba(244,243,240,0.25);
}

.hero h1 {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(3rem, 6.5vw, 5.4rem);
  font-weight: 400;
  color: var(--bg);
  line-height: 1.07;
  letter-spacing: -0.03em;
  margin-bottom: 28px;
}

.hero h1 em {
  font-style: italic;
  color: rgba(244,243,240,0.45);
}

.hero-sub {
  font-size: 1rem; font-weight: 300;
  color: rgba(244,243,240,0.5);
  max-width: 460px; margin-bottom: 48px; line-height: 1.75;
}

.hero-ctas { display: flex; gap: 12px; flex-wrap: wrap; }

.hero-scroll-line {
  position: absolute; bottom: 0; left: 80px;
  width: 1px; height: 64px;
  background: linear-gradient(to bottom, rgba(244,243,240,0.12), transparent);
}

/* ─── Ticker strip ─── */
.ticker {
  background: var(--bg-alt);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  padding: 14px 0;
  overflow: hidden;
  white-space: nowrap;
}
.ticker-track {
  display: inline-flex; gap: 0;
  animation: ticker 28s linear infinite;
}
.ticker-track span {
  font-size: 0.78rem; font-weight: 500; letter-spacing: 0.08em;
  text-transform: uppercase; color: var(--ink-3);
  padding: 0 28px;
}
.ticker-track span.sep {
  color: var(--rule); padding: 0; user-select: none;
}
@keyframes ticker {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ─── Services ─── */
.services { background: var(--bg); padding: 112px 0; }

.services-header {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 40px; align-items: end; margin-bottom: 64px;
}

.services-header h2 {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(2rem, 3.8vw, 3rem);
  font-weight: 400; letter-spacing: -0.025em; line-height: 1.15; color: var(--ink);
}

.services-header p {
  font-size: 0.95rem; font-weight: 300; color: var(--ink-2); line-height: 1.75; max-width: 380px;
}

.services-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--rule); border: 1px solid var(--rule); border-radius: var(--radius); overflow: hidden; }

.service-card {
  background: var(--bg); padding: 40px 32px;
  transition: background var(--transition);
}
.service-card:hover { background: var(--surface); }

.service-num {
  font-size: 0.72rem; font-weight: 500; letter-spacing: 0.08em;
  color: var(--ink-3); margin-bottom: 28px; display: block;
}

.service-title {
  font-family: 'Instrument Serif', serif;
  font-size: 1.3rem; font-weight: 400; letter-spacing: -0.01em;
  color: var(--ink); margin-bottom: 14px;
}

.service-desc { font-size: 0.875rem; font-weight: 300; color: var(--ink-2); line-height: 1.7; }

/* ─── Why Us ─── */
.why-us { background: var(--ink); padding: 112px 0; }

.why-inner { display: grid; grid-template-columns: 1fr 1fr; gap: 96px; align-items: start; }

.why-left .label { color: rgba(244,243,240,0.3); }

.why-statement {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(1.8rem, 3.2vw, 2.6rem);
  font-weight: 400; color: var(--bg); line-height: 1.2; letter-spacing: -0.025em;
}
.why-statement em { font-style: italic; color: rgba(244,243,240,0.4); }

.why-points { display: flex; flex-direction: column; gap: 0; border-top: 1px solid rgba(244,243,240,0.08); }

.why-point {
  display: grid; grid-template-columns: 40px 1fr;
  gap: 20px; align-items: start;
  padding: 24px 0;
  border-bottom: 1px solid rgba(244,243,240,0.08);
}

.why-point-num {
  font-size: 0.7rem; font-weight: 500; letter-spacing: 0.06em;
  color: rgba(244,243,240,0.3); padding-top: 3px;
}

.why-point-text h4 {
  font-family: 'Instrument Serif', serif;
  font-size: 1rem; font-weight: 400; color: var(--bg); margin-bottom: 6px; letter-spacing: -0.01em;
}
.why-point-text p { font-size: 0.855rem; font-weight: 300; color: rgba(244,243,240,0.45); line-height: 1.65; }

/* ─── Work teaser ─── */
.work-teaser { background: var(--bg); padding: 112px 0; }

.work-teaser-header {
  display: flex; align-items: flex-end; justify-content: space-between;
  margin-bottom: 48px; flex-wrap: wrap; gap: 20px;
}

.work-teaser-header h2 {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(2rem, 3.8vw, 2.8rem);
  font-weight: 400; letter-spacing: -0.025em; color: var(--ink);
}

.work-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }

.work-card {
  border-radius: var(--radius); overflow: hidden;
  border: 1px solid var(--rule);
  transition: all var(--transition);
  background: var(--surface);
}
.work-card:hover { border-color: var(--ink-3); transform: translateY(-4px); box-shadow: 0 16px 40px rgba(17,17,16,0.08); }

.work-card-thumb {
  height: 196px; position: relative; overflow: hidden;
}
.work-card-thumb.restaurant { background: linear-gradient(145deg, #1c1209, #3d2408); }
.work-card-thumb.fitness    { background: linear-gradient(145deg, #090c14, #0d1a2e); }
.work-card-thumb.barbershop { background: linear-gradient(145deg, #0c0c0c, #1a1a1a); }

.work-card-thumb-label {
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
  font-family: 'Instrument Serif', serif;
  font-size: 2.8rem; font-weight: 400;
  color: rgba(255,255,255,0.1); letter-spacing: -0.03em; user-select: none;
}

.work-card-overlay {
  position: absolute; inset: 0;
  background: rgba(17,17,16,0.6);
  display: flex; align-items: center; justify-content: center;
  opacity: 0; transition: opacity var(--transition);
}
.work-card:hover .work-card-overlay { opacity: 1; }
.work-card-overlay span {
  font-size: 0.78rem; font-weight: 500; letter-spacing: 0.08em;
  text-transform: uppercase; color: var(--bg);
}

.work-card-info { padding: 18px 20px 20px; }

.work-card-tag {
  display: block; font-size: 0.7rem; font-weight: 500;
  letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--ink-3); margin-bottom: 5px;
}

.work-card-info h3 {
  font-family: 'Instrument Serif', serif;
  font-size: 1rem; font-weight: 400; color: var(--ink); letter-spacing: -0.01em;
}

.work-teaser-cta { text-align: center; margin-top: 48px; }

/* ─── CTA strip ─── */
.cta-strip { background: var(--bg-alt); border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); padding: 96px 0; }

.cta-strip-inner {
  display: flex; align-items: center; justify-content: space-between;
  gap: 40px; flex-wrap: wrap;
}

.cta-strip h2 {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(1.8rem, 3.5vw, 2.8rem);
  font-weight: 400; letter-spacing: -0.025em; color: var(--ink); line-height: 1.15;
}

.cta-strip h2 em { font-style: italic; color: var(--ink-2); }

/* ─── Mobile ─── */
@media (max-width: 768px) {
  .services-header { grid-template-columns: 1fr; }
  .services-grid { grid-template-columns: 1fr; }
  .why-inner { grid-template-columns: 1fr; gap: 56px; }
  .work-grid { grid-template-columns: 1fr; }
  .hero-ctas { flex-direction: column; }
  .work-teaser-header { flex-direction: column; align-items: flex-start; }
  .cta-strip-inner { flex-direction: column; align-items: flex-start; }
}